With 26 stores in 11 states, Scheels is one of the nation’s largest sporting goods stores. Myriad Mobile partnered with Scheels to deploy iBeacons throughout all Scheels locations.
Scheels wanted to create an out-of-store experience for customers which was both informative and compelling, to drive in-store experiences utilizing iBeacon technology and share content from the application to social. Creating content that resonated with customers was Scheels’ biggest priority. From managing hundreds of beacons in dozens of stores to real time analytics, the administration web app is the differentiator that makes puts you in a position to create thoughtful and informed business decisions.
Scheels and Myriad Mobile strategized how to deploy and maintain a fleet of 250+ iBeacons. The force behind the deployment was the Myriad Platform.
- Interactive in-store experience, through iBeacon enabled stores
- Content feeds by department and athletic interest
- Event calendar with sharing capabilities
- Product pages with sharingPush notifications
- Push notifications
Through the Myriad Platform, Scheels was able to have a suite of administrative services at their fingertips, including reporting, analytics, store management, myriad support, product management, iBeacon management, message management, and event management.
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