Did you know that over 50% of Americans will have smart phones by 2012? That means 50% of your customers have them. Is your business taking advantage of this mobile revolution? Why not?
Welcome to the Mobile Business Blog, a blog focused on helping businesses make sound choices that fully utilize the mobile revolution. If you are looking for a place to be informed about the current trends in mobile technology and how that affects your future business, this is the blog to read.
“Brands that aren’t embracing mobile, that aren’t there in the
moments that matter to people, are basically sending the message
that they don’t want to be in people’s lives.” – Chia Chen, Mobile Practice Director, Digitas
The mobile revolution is a tricky one to follow as it is more rapidly changing than the Internet bubble of the late 90’s and early 2000’s. The mobile revolution is so wide spread and meaningful that some places in the world are skipping the PC revolution and jumping right into the mobile one. This is because the cost of a mobile device today is cheaper than most PC’s, and the technology behind the mobile device is almost as powerful and sometimes more flexible.
If your business wants to be relevant to future customers (the digital natives), you’ll want to be putting together a mobile strategy for 2012.
“If your business isn’t optimized for mobile, it might as well be invisible. Mobile isn’t going to be a medium. It’s going to be the medium.” – Edward Boches, Chief Innovation Officer, Mullen.
Does your company have a mobile strategy for 2012?
Here are some more statistics:
Smartphone sales to end users reached 115 million units in the third quarter of 2011, up 42 percent from the third quarter of 2010. – Gartner November 2011
There will be one mobile device for every person on earth by 2015 – Cisco, 2011