Starting a mobile strategy is tough. It’s one of the most challenging projects I worked on with my former team. Since transitioning over to Myriad Mobile, I’ve been able to gather some of those thoughts and here’s the first! Simple and concise – what to ask potential mobile partners.

Question 1: What apps have you developed?

Almost any mobile company can give you a list of apps they’ve developed. If a suite of apps with case study-esque descriptions isn’t available on their website, that should raise a red flag. Qualified developers will be eager to hand over a list of apps they’ve have a hand in completing. Make sure to follow up with how much of the app they were responsible for, whether it be the design, development, or the initial strategy or the whole thing.

Chad Mureta, author of App Empire: Make Money, Have a Life, and Let Technology Work for You sums up why this is a necessity in a beautiful way:

“That way you can begin to gauge whether or not they have the skills, experience and vision to produce the type of mobile app you’re looking for.”

Depending on the type of apps they’ve produced, they should be able to provide you with at least a handful of links to the Apple App Store, Google Play Store and Windows App Store. The only reason they wouldn’t be able to provide you with a link, is if the apps developed were internal facing. Should that be the case, ask them for a demo of an enterprise app. While many sales, tracking and analytical apps are internal facing, the company should be able to provide a video of how the app works.

Jake Joraanstad and I are really proud of the website we teamed up on for Myriad Mobile and we showcase our apps beautifully. We wanted it to be intuitive, user-friendly, and showcase our clients. They’ve become our partners and we’re really excited to show their stuff off! Check it out here:

If you’d like more of these questions, we put together an ebook on questions to ask when searching out partners. Check it out here: 7 Questions to Ask When Hiring an Enterprise Mobile App Developer

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