On Sunday, I was instantly transported back to a family camping trip in Minot, North Dakota circa 1993 where some bad weather encouraged us to head to the local movie theater and check out the summer blockbuster, Jurassic Park. The transportation device? Jurassic World. The fourth, and I might say best, movie of the Jurassic Park franchise to promote excitement about science, nature, and computer-generated animation and special effects. Leaving the theater excited about what I had just seen, coupled with knowing the weekend was almost over, my mind quickly correlated the leadership lessons in Jurassic World to our team at Myriad Mobile. Here are the top ten mobile strategy lessons learned from Jurassic World.

1. Assess project risks

There are scratch marks on Indominus Rex’s new brand new home so obviously the dinosaur hybrid escaped, right? Let’s send in a team to figure out what happened despite not knowing what the dino’s DNA is comprised of. (Spoiler alert) Indominus Rex has the capability to change how it appears to heat seeking radar. Much in the same way, many enterprise organizations don’t know the dangers of what’s hiding under the hood of antiquated systems in their IT departments. Know what you’re working with before you start.

2. Conduct a thorough pre-project assessment

After the structure containing Indominus Rex is built, they bring in one of their subject area experts to look for potential risks in the container holding the asset. Much in the same way, organizations in their first wave of building a mobile app for their organization are shooting from the hip. There is pressure to build an app, usually with yesterday as the deadline. So often times a one-off app is built with no future-ready strategy. Bringing in the right people and the right expertise will help ensure your mobile solution lasts more than one iteration.

3. Understand your leader’s objectives, goals and motivations

Leaders are always looking ahead to the next curve in the road. Claire (Bryce Dallas Howard)  is in charge of Jurassic World. When explaining why new dinosaurs were being created she said, “Consumers want them louder, bigger, more teeth.” So rather than look at what is only happening right now, like Jurassic World’s leadership was doing, think ahead when exploring mobile strategy. Look for strategies that you can build on and create future-proof plans to satisfy whatever curve may be coming up. This future-proof approach will not only make your organization look good but also create a way to get apps to market quickly because the infrastructure is already built.

4. Don’t rely solely on current infrastructure

The dino on the loose has a tracking chip so they know where it is at all times. Great! Until Indominus Rex removes the chip and leads the containment team into a trap. Organizations need to be open to new ideas around process improvements. Working with subject area experts can make your organization a thought leader by doing something differently. Sometimes current infrastructure just isn’t going to cut it. Don’t lose your dinosaur. Listen to your mobile expert partner.

5. Account for connectivity issues

We’ve all experienced dropped calls, weak signals, and syncing issues, right? Claire was disconnected three times from her nephews as she was trying to communicate potentially life-saving information. While it may not be life or death, make sure your mobile solution takes into account a potential lack of connection. Offline mode is your friend and can save time, and maybe even your nephews.

6. Build quality relationships early

Owen (Chris Pratt) built a relationship with the raptors by connecting with them as soon as they were hatched, creating trust and openness to communicate. Much in the same way Myriad Mobile builds relationships with IT and Marketing departments as soon as organization’s ‘mobile egg’ hatches. Creating great relationships creates a platform to open, real, honest discussion around mobile and emerging tech. These conversations won’t happen if you’re constantly being sold on new tech.

7. Play to your strengths, but know your weaknesses

When asked to do something outside his skill set Owen said, “I was with the Navy. Not the Navajo.” Internal IT staff are swamped with help desk calls, installing new servers, debating cloud versus local, etc. They don’t always have time to stay up to date, much less think about the company’s future in regards to mobile. Much in the same way Owen knew that he didn’t have scent tracking capabilities, your IT department knows it can’t keep up on everything in their world. Let outside partners play to your IT department’s strengths.

8. Consider new features to generate momentum (and sales)

Looking to boost productivity, in-store sales, outbound sales, or customer retention? Claire said, “Every time we unveil a new asset, attendance spikes.” Building mobile through a platform-first approach allows you to get new features to market quickly. It might not be unveiling a new dinosaur but little things like empowering your sales team to create purchase orders in the field can generate as much excitement. Being an innovative organization is a must. Actively seek out ways to bring new digital experiences to your enterprise.

9. Know what you can control – and what you can’t

Jurassic World CEO, Simon Masrani (Irrfan Khan) said, “The key to a happy life is to accept you are never in control.” You might not know what the future of emerging technology looks like two, five, ten years out but expert mobile partners do. Through good partnerships, you can be in control of the infrastructure your organization puts into place. By taking a platform first approach you can not only future-proof your organization, but also look like the hero.

10. Unleash T-Rex

Mobile can quickly become your organization’s Indominus Rex if you don’t partner with the right people the first time. In the same way, Claire knew the only way to successfully contain Indominus Rex was to unleash T-Rex. Team Myriad is here to help you contain the beast that is mobile strategy.


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