Mobile is the fastest-moving platform to create real solutions to real business challenges. With diverse solutions, it’s difficult to identify platforms to best suit your industry. Developing a mobile strategy is the perfect place to start. Myriad Mobile has worked with many enterprise-level organizations to help them develop a mobile strategy that fits, makes sense and stays in scope. Here are five easy steps that will help you develop a mobile strategy and bring your business to a new level.
Step 1: Determine who your audience is and what they need.
First, is your mobile strategy for your internal team? Or is it for your clients and users? If applicable, you should have a strategy for both. Don’t hesitate to analyze your market in-depth because the more you know, the more precise your objectives can be. You need to map out profiles, interpret general interests, understand behavioral attitudes and grasp lifestyles. Only then will you be able to set your goals correctly. Goals could include attracting new customers, improving the experience with your brand or improving your customer retention rate.
Step 2: Spot the diverse aspects of your business that could be enhanced by mobile technologies.
Once you are clear about end user demands, you can easily identify the processes and particular features that can be enhanced to provide an outstanding service to all of your customers. Creativity will be an important success factor. We bring team members from various roles in during this stage for brainstorming sessions to get as many different perspectives as possible.
Step 3: Evaluate the best mobile communication channels to use.
For instance, should you have a responsive website or a dedicated mobile app? On what platforms should you make it available? iOS, Android, Windows, Web? What emerging technologies can you use to become a leader in your industry? You must keep your audience in mind and evaluate if the chosen channel fits their needs and solves their problems. You don’t need to be everything to everyone.
Step 4: Determine which solutions are most relevant for the implementation of your strategy.
The creativity of your mobile strategy may be constrained by your budget, and that’s okay. You will also have to consider your budget and resources and how to best allocate them. Starting with a minimum viable product, which gives you the basic feature set you will derive value from, can be a very smart business plan. It allows you to integrate user feedback into your updates, and keep your application looking fresh with updates. You might consider postponing some ideas and adding them as you go along. Remember, most successful apps started with a handful of features and further developed as the return on investment proved to be positive.
Step 5: Research and select the right partner for developing your mobile strategy.
If you decide on a partnership with a mobile development company, you have to choose one that will take care of your immediate needs and help you grow your strategy for the future. It’s very rare to have a “one and done” app anymore. Think ahead and choose a partner that has the capability to tackle future needs and versions. Take into account their experience building mobile strategies, their maturity in the mobile software industry, and financial conditions if you decide to hire them for the long-term.
You should be able to develop an baseline blueprint for your mobile strategy from the five steps above. The most important takeaway is that you should have your audience in mind throughout the process and let creativity be your guide. But even if you don’t have a recipe for success in mind, Myriad Mobile can help you streamline your mobile strategy and grow your business with mobile solutions.