In 2011, Marc Andreessen wrote an influential essay, “Software is eating the world.” The title of this essay became a famous rallying cry for the tech industry. A few years later, the Wall Street Journal and others said never mind software…it’s all about mobile now.

Here are some key facts from the article:

  • By 2020, 80% of all adults globally will have a smartphone.
  • More time is spent online in mobile apps than all of the web.
  • By 2020 there will be 2-3X more smartphones than PCs.

What does this mean for agriculture? I was talking earlier this week with a friend who heads up the grain marketing department for a multi-billion dollar grain company. He commented that 20% of customers account for 80% of their business. They are a younger generation of grower with new demands. This shift is causing their company to take a serious look at mobile. They have created a steering committee to determine what their mobile strategy and future technology platform will look like.

So you may be asking yourself, “Why mobile? Isn’t it enough to just have mobile device?” We have worked with several grain companies in the area to build and deploy a mobile strategy, here are a few of the benefits they’ve seen:

  1. Improved accuracy of data as it happens. Growing up on a family farm, I can’t tell you how many times a ticket is lost or something is miscoded. These types of issues are rarely caught in the heat of the moment during harvest hauling. Rather it’s several months later when father and son/daughter are looking through records, wondering where XYZ load went. With a real-time access to data, growers can address issues immediately. This saves them a tremendous amount of time and energy.
  2. More efficient use of staffing resources. Effective tools like this reduce time spent on the phone with growers giving out information that can be distributed automatically. Now customer service efforts can be focused on growing and improving grower business.
  3. Improve supplier satisfaction. With the tools available in mobile, the elevator is now available for growers 24 hours a day, 7 days a week. These tools help growers better manage their business.
  4. Value to branding. These groups are being recognized as a technological leader for their growers. Due to high use of the platform the app is quickly becoming the “go-to resource” for their growers.

I had the privilege of growing up on a family farm. That privilege has continued by being around agriculture my entire working career. Every day I’m amazed at the technology in agriculture. Plant genetics, precision agriculture, and mobile technology play important roles in crop production. We are on the dawn of an exciting new era in agriculture and I can’t wait to see what comes next.

About the Author: Peter Schott grew up on a family farm dreaming about the possibilities technology has for agriculture. He brings over 10 years of ERP software implementation experience with seven years in the feed manufacturing industry. From mid-sized family owned businesses to large scale multi-national enterprises, Peter has partnered with customers with a variety of needs and sizes. He has worked with customers all across North America, serving the United States, Canada, and Mexico. In his partner role at Myriad Mobile, Peter enjoys working side by side with agriculture-focused businesses to create technology platforms that support world-class mobile strategies. You can reach Peter at 701.269.0187 or