With the limitless amount of content being pushed out all the time, keeping up with specific news topics is not an easy task. More specifically, in the energy industry.
Shale Plays Media partnered with Myriad Mobile to centralize oil and gas news in one convenient app. By working within the existing structures of Shale’s website, we crafted an app to bring accessibility to news.
Myriad took Shale’s content and strategized a comprehensive approach to bring specific news to mobile. The overall need of this partnership was based upon the mobility of the news. With custom-built features and design, we made an app for optimizing convenience.
- WordPress integration for content management
- Push notifications
- Analytics – App Usage and Downloads
- User Based App Experience – Chosen based on geolocation
- User submitted news
From international business and politics to local interest stories and exclusives, they can find the latest articles about top energy companies, mergers and acquisitions, shale, fracking, midstream/pipeline and transportation, renewables, offshore drilling, electricity, refineries, and much more. Myriad took the news the content they were creating and strategized a comprehensive approach to bring this news to mobile.
Our team of mobile-loving experts are ready to start strategizing with you.